As the Brand Owner and Art Director, I led the creative development of Zoom avatars, collaborating with an agency based in China for character designs. My role encompassed providing creative feedback, direction, and adept project management, effectively bridging language barriers.
The avatars reflect the brand’s tone of voice by blending professionalism with playfulness. Their approachable demeanor adds a touch of charm, enhancing the work environment and user experience. This project not only showcases my cross-cultural communication skills but also highlights my ability to navigate complexities for impactful results.